Kendall Jenner is being lined up to become the new face of Topshop.

The 18-year-old reality star and fashion model is reportedly set to land her first major campaign with the British high street retailer in a bid to help expansion plans in the US.

A source told the Daily Mirror newspaper: ''Kendall is being lined up to be one of the new Topshop regulars.

''She fits the mould perfectly. She's beautiful, tall, popular with teenagers on both sides of the Atlantic and will help expand the Topshop brand in the US.

The 'Keeping Up With The Kardashians' star made her mark on the fashion world in a major way at New York Fashion Week in February, where she walked the runway for top designer Marc Jacobs.

Her successful stint subsequently saw her hired by Giles Deacon at London Fashion Week and by Chanel during Paris Fashion Week, cementing her reputation as a high-end model.

Kendall's natural beauty certainly hasn't gone unnoticed by Topshop founder Sir Philip Green, who invited her to sit front row at the Topshop Unique show this spring.

The teen, alongside Topshop favourite Jourdan Dunn, was also dressed by Green for the Metropolitan Museum of Art's exclusive Met Gala on Monday (05.05.14), wearing a pale pink satin gown, which she accessorised with a Chopard diamond necklace.