Singer Kelly Rowland is throwing her support behind organisers at The Salvation Army by urging the American public to donate to the Red Kettle campaign on National Giving Day in America on Tuesday (03Dec13).

The Motivation hitmaker reveals she is a big fan of the campaign, which was created to raise funds for underprivileged families.

She tells U.S. breakfast show Today, "We have to stop and pay attention because the red kettle is not just about just the holidays... I've gotten a chance to see it first hand and going to visit with kids (sic), playing with them and seeing what they actually do in the community is so much fun. Providing meals, after school programmes, I mean it's so much and I appreciate The Salvation Army so much myself for even looking after me as a kid."

Bosses for the organisation are also pushing awareness by hosting a concert in Los Angeles this weekend (06-07Dec13) featuring many famous musical acts.

She continues, "If you're in the L.A. area you have to be at the Universal City Walk. It's going to be amazing. Austin Mahone and Emblem3... are performing. It will be streamed live on The Salvation Army's Tumblr page."