Kelly Rohrbach is the new face of Lipsy London's swimwear collection.

The 27-year-old model and actress has teamed up with the long-standing British fashion house for and is set to star in their Spring/Summer 2017 campaign, which will see her don skimpy two piece bikini sets, as well as bathing suits, and beach cover ups.

And the blonde beauty - who plays the role of C. J. Parker in the upcoming film 'Baywatch' - has taken to social media to announce the news and thank Lipsy London for selecting her to front the commercial.

The American star shared a picture of herself sporting a baby blue floral embroidered triangle bikini as she sat in the sand looking out to sea.

She captioned the Instagram post: '' @lipsylondon thanks for a perfect beach day! More to come! #lipsylondon (sic).''

Lipsy London has teased the line will feature figure-enhancing garments made from a variety of fabrics from an extensive colour palette.

And the clothing company are delighted to have nabbed the Connecticut-born star and ''love'' working with her.

Lipsy London have shared the same image as Kelly from the campaign on their photo-sharing site, which read: ''It's official! @kellyrohrbach will be the new face of our SS17 holiday shop! Stay tuned for more to come soon! #LipsylovesKelly (sic).''

And Kelly has admitted she prefers to have a healthy lifestyle, which sees her workout regularly to maintain her super slender frame, instead of wild nights out on the town.

Speaking previously about her lifestyle, she said: ''I'm not really a party girl. I don't really like partying. I like to have fun but I don't really like to 'party' party...

''I'm a grandma - a fun grandma, but a grandma.

''I've become the quintessential LA person, to an embarrassingly clichéd level.

''I'm like, 'Let's go for a hike and get a green juice'. That's like a perfect Saturday to me. I hate being that cliché but, damn, it's also really nice.''