Kelly Osbourne and actress Jorja Fox have teamed up in a bid to end seal slaughter in Canada.
The animal lovers are fronting a new PETA campaign against the annual massacre of baby seals, the largest mass killing of marine mammals in the world.
The two celebrities sport Save the Seals T-shirts in new Internet ads and are speaking out about the barbaric practice.
Osbourne says, "The saddest thing for me is just knowing baby seals, some of whom have not even had their first meal, are going to be killed, and most of them are probably still alive when they're (hunters) skinning them. And there are no laws, nothing to stop them, so it's just going to get worse."
Other stars sporting the T-shirts in upcoming ads include reality TV star Brody Jenner, actresses Jennie Garth and Rachael Leigh Cook and TV stuntman Steve-O.