Singer Kelis's video for hit single MILKSHAKE was intended to be sexy without being too revealing, because the sultry singer doesn't think sex is a big deal.

The 24-year-old star wanted the promo for the innuendo-laden hit to be "clever" about sex, without having to rely on the sight of naked flesh to convey the message.

Kelis explains, "I think that's sexier in a lot of ways. Honestly, there's no such thing as shock value anymore.

"Ten years ago, when Madonna was hot, or Salt-N-Pepa, they could do LET'S TALK ABOUT SEX and it's 'Oh, my God!'

"Now it's, like, 'Let's not talk about sex. Can we do that?' I don't mind talking about sex - I think it's great - but can we be clever, too?"

The Harlem-born singer - real name KELIS ROGERS - refuses to see the video in the same league as those of Britney Spears and Christina Aguilera.

She says, "When they saw the video, people said, 'It's so provocative!" But compared to other videos out there, I don't think it is. I just wanted it to be fun."

11/04/2004 10:48