Katy B is a raw, fresh talent destined for great things in 2011. Confidently seizing the middle ground between the totally on-point lyricism of Lily Allen and the swagger of Ms Dynamite and Neneh Cherry, Katy's killer combination of natural pop sass, uniquely powerful voice and total immersion in London's club culture makes her the perfect popstar set to go clear in 2011.
We already know her name of course - as Katy has made one of this year's defining singles - the Benga-produced smash 'Katy On A Mission'. In its first week alone the video for the track clocked up over 100,000 views. The current total is 8 million views whilst the single sat in the top ten for 6 weeks. Not bad from a 21 year girl from Peckham.
The first bona fide pop star to emerge from the dubstep and UK funky undergrounds championed by the newly-legal Rinse FM, Katy B encapsulates the sound, spirit and unrestrained energy of British youth culture right now. Combining the rhythms of a currently resurgent UK underground scene with a songwriting ear for the vernacular and songs that celebrate the being young, staying up far too late raving and falling for the wrong boys, she's a fresh new pop star that really has it all.
Katy now rounds off the year with the out-of-the-box dancefloor smash 'Lights On'. Featuring Ms Dynamite and produced by Rinse FM founder Geeneus it's a fabulously life-affirming celebration of the joys of refusing to leave the dancefloor at 6am with the house lights up and sure to be the second smash hit from this immensely talented star-in-waiting.