Kate Moss is using a body double for her new ad campaign.

The British supermodel was spotted filming a television commercial in the upmarket area of Kensington, west London, alongside a younger doppelganger, who was clad in exactly the same outfit.

The 39-year-old veteran model and her clone were seen exiting posh restaurant Launceston Place wearing nothing but identical white vest tops and white fur coats, teamed with thigh-high grey suede boots.

The pair left little to the imagination in their skin-tight vests as they took it in turns to strut down the street before shooting scenes inside a parked car.

According to The Sun newspaper, the younger model was hired to shoot close-ups of her feet and back of her head.

It seems surprising that Kate would need a body double, especially since the mother-of-one is rumoured to be posing topless on the cover of Playboy magazine's 60th anniversary edition, due to hit stands in January 2014.

The blonde beauty is no stranger to raunchy shoots, having launched her career aged just 16 with a topless Calvin Klein ad in which she was pictured straddling a male model.

Kate also posed naked in pool-side photographs for St Tropez' new global campaign.