Kate Moss will celebrate 10 years as the face of Rimmel London by releasing a new lipstick collection for the brand.

The supermodel's new range contains seven shades hand-picked by Kate ranging from bright reds, to soft pinks and nudes and she promises there is a shade to match every outfit.

Kate said: "My inspiration for this range was really to create a range of easy to wear, classic shades that I have always worn and loved. From bright reds, to soft pinks and nudes, there is a shade for everyone and any occasion. It was also really important for me that they were comfortable to wear. Whatever your outfit there is sure to be a shade to match!"

Steve Mormoris, Senior Vice-President, Global Marketing for Coty Beauty, added: "Kate Moss is the ultimate London girl and truly conveys the London Look: she is a leader in The Fashion and beauty stakes and Rimmel is thrilled with our long-standing relationship with the world's most famous model."

The new collection will be celebrated with a bash at Battersea Power Station in London on Thursday (15.09.11) to kick off London Fashion Week, where Kate will recreate the iconic advertisement she filmed to support her debut collection for Rimmel, by arriving in a helicopter.

Steve added: "Her arrival at Battersea Power Station is an electrifying entrance in a way that only Kate can, to what will be London's hot-ticket event of the season."