Karl Lagerfeld's capsule collection for Macy's will be "quintessential Lagerfeld".
The CHANEL designer has collaborated with the department store to create a new affordable range set to launch in August and although the clothes will have an average price tag of $100, they will reflect his usual lavish style.
Jeff Gennette, Macy's Inc.'s chief merchandising officer told WWD: "It's quintessential Lagerfeld but done at affordable prices. It's really focused on statement jackets, tweeds, novelty fabrics, and dresses. They're the type you can see them from a distance and know they're Karl's."
The collection is a "contemporary spin" on Karl's signature designs with 45 limited edition styles and Macy's have promised the creations will be accessible because he understands his target audience.
Nicole Fischelis, Macy's group vice president and fashion director said: "There's a contemporary spin on his signature aesthetic, with versatile, easy-to-wear pieces with a modern twist. I've known Karl for a very long time. He is not just about fashion. He is all about style. With Karl, it was a very easy process. You could be intimidated, but he is so amazing. He is very reachable, sharp and funny. We met with him and he knew who we wanted to reach. He gets it. He understands America very, very well. Everything is very easy with him. He is so quick. The way he designs and the way he thinks are just as fast as the way he talks."
Martine Reardon, Macy's executive vice president of marketing and advertising added: "There really wasn't a lot of back and forth. We had more problems trying to edit it all. He had so many great ideas."