Flamboyant designer Karl Lagerfeld is to launch a new affordable collection in January, the Karl Collection.
Karl Lagerfeld is to launch a new affordable collection in January.
The flamboyant designer has created a 100-piece women's line - which will retail from $95 to $450 - and the Karl Collection will be available on Net-a-porter from January 25 with sales on karllagerfeld.com to come on February 28.
Karl said of the new range: "It's my today's taste and style and a reflection of how I think a great number of people would like to be dressed now."
Although the collection is defined as "ageless," it is mainly targeted at women in their late teens and early 20s with its preponderance of denim and leather.
Natalie Massenet, founder and executive chairman of The Net-a-Porter Group, added to WWD: "We believe in this collection based on Karl's talent, his global appeal, and the product itself. We don't share projections, but this has the potential to be an important business.
"It's a very strong, well-edited collection with a great mix of street attitude and timeless chic. It also is an entire wardrobe that mixes and matches well with itself," she said. "While it has great contemporary price points, it has enough edge to resonate with a sophisticated fashion consumer who is looking for great new items at any budget."