Karl Lagerfeld will collaborate with Marchon Eyewear until 2023, and after working with the eyewear label in 2007 they have decided to renew their contract again.
Karl Lagerfeld will collaborate with Marchon Eyewear until 2023.
The 84-year-old designer first teamed up with the eyewear brand in 2007, just one year before they released their debut collection, but the mogul collaborated with the company again four years later, which saw them sign a five-year contract in 2013 that will come to an end next year.
And according to WWD, the creative mastermind has already renewed his licensing agreement with the company for a further five years.
After working with Marchon Eyewear for the last decade, Karl - who is the head creative director of his eponymous label, as well as Chanel and Fendi - has hailed the company as a trustworthy partner.
Speaking about the partnership Pier Polo Righi - who is the chief executive officer of Karl Lagerfeld - said: '' Over the past 10 years, Marchon has proved to be a trusted partner that shares our passion for premium quality product and cutting-edge design innovation.''
And Karl are excited to ''further expand'' their work with the label.
Pier added: ''As we continue to grow our overall business, we look forward to further expanding our iconic eyewear across the globe.''
And Marchon Eyewear are also ''looking forward'' to continuing their work with the mogul and his ''innovative, fashion-conscious brand''.
Nicola Zotta - who is the CEO and President of Marchon Eyewear - said: ''We look forward to continuing to collaborate with this innovative, fashion-conscious brand to captivate our consumers and successfully grow the Karl Lagerfeld eyewear business globally.''
But Nicola is not the only figure in the fashion business to praise Karl, as Lily Rose Depp has admitted the businessman is not as ''scary'' as people assume and he makes work more ''enjoyable'' and really ''comfortable''.
Speaking previously, the 18-year-old model said: ''A lot of people will think that working with Karl is intimidating as he is such an icon and presence, and in a way I guess it is.
''But I think once you get on set and you're actually there, working with him you realise, he's really not as scary and intimidating as everyone thinks he is. He's honestly just the nicest guy. And he's so smart and creative.
''Working with him is a collaboration more than anything else. He wants to work with you, he wants to see what you bring to the table and you want to see what he brings to the table, so it's more of a partnership in that way which is what makes it's so enjoyable. He is the best person I've ever shot with.
''He makes you feel really comfortable.''
Janelle Monáe parties and drives with her girl squad in the video for her latest single 'Crazy, Classic, Life', taken from her album 'Dirty...
Continuing the softer sound of their 2015 release 'That's the Spirit', BMTH are about to release 'Amo' (January 25th 2019) featuring their newest...
To coincide with the new BBC mini-series adaptation of leporine epic Watership Down, Sam Smith has unveiled a new single entitled 'Fire on Fire'.
Her first single since leaving the jungle on 'I'm a Celebrity... Get Me Out of Here!', Fleur East drops the super-choreographed video for 'Favourite...
Dropping the video for his latest album's second single, 'Excuses', is Olly Murs just months after the release of 'Moves' featuring Snoop Dogg.
Professor Green and Rag'n'Bone Man have teamed up for a heart-wrenching video for their single 'Photographs'.
He released 'Everythang's Corrupt' last month, and now Ice Cube has dropped a video for the record's third single 'That New Funkadelic'.
Dappy has unveiled a new stripped down number entitled 'Count On Me' more than six years after the release of his debut solo album.