Chanel is opening a new boutique in London's Burlington Arcade.

The French fashion house - helmed by creative director Karl Lagerfeld - is set to unveil the accessories store in the historical shopping gallery, off Piccadilly in Central London.

According to WWD, the label have signed a long-term lease on the standalone retail unit in the luxurious arcade along with four other spaces which will be taken over by couture milliner Maison Michel, luxury watch company Bell & Ross, knitwear label Barrie and the French lingerie and swimwear label Eres - all of which are owned by Chanel.

The Burlington Arcade - which was built in the mid 19th century - is owned by real estate company Thor Equities, whose executive vice president Melissa Gliatta said: ''Our goal is to provide the highest-quality tenants.

''No matter who you are when you walk through the arcade there's something for you, and I think that's important to us to make sure we have a nice mix.''

The label also launched the perfum edition of its third fragrance 'Coco Noir' earlier this month in a campaign starring stunning supermodel Karlie Kloss.

The 22 year old made her modeling debut for the brand in the stills shot by Norwegian fashion photographer Sølve Sundsbø.