Rapper Kanye West has blasted reports he's set to launch a clothing line with British denim brand Religion, insisting he's never even heard of the company.
The Stronger hitmaker has become known for his fashion-forward dress sense and recently launched two special sneaker ranges - one with Louis Vuitton and another with Nike.
West was alleged to be in talks with Religion bosses about the possibility of a collaborative clothing line, with British tabloid the Daily Mirror claiming he had been "getting tips from the jeans company" after asking to "meet the head honchos" of the label.
But the hip-hop star has dismissed the reports.
In a post on his official website, he writes, "This is a lie and I don't even know this brand!"