Kanye West is set to court controversy again after shooting a racy and provocative new film to launch model pal Anja Rubik's new magazine 25.
The short film, which opens with a close-up of the rapper's face, was shot by photographer Barnaby Roper.
It features disturbing images of blood and snakes, and mild eroticism. West's music provides the soundtrack to the short film.
Rubik tells New York magazine, "It's not pornographic, but it's very sensual."