Not normally one to overshare on social media, Kanye took to his Twitter account to address claims he was criticising the Cleveland Cavaliers ace on the track, which was released on New Year's Eve (31Dec15).

On the tune, the rapper discusses his fallout with bosses at sports giant Nike, alleging they failed to offer him decent royalties on his Air Yeezy shoes and delayed the release of his Red October design. He subsequently made the move to rival firm Adidas, accepting a deal worth a reported $10 million (£6.7 million).

Calling out Nike, he rhymes on the track, "Nike, Nike, treat employees just like slaves/Gave LeBron a billi' not to run away," a reference to the groundbreaking lifetime deal the sportsman recently signed.

However, Kanye insists the line is not a diss towards his pal LeBron.

"The media tried to make it seem like I was downplaying LeBron on my song FACTS which I would never do, Lebron is fam (family) bottom line," he fumed on Friday (08Jan16).

LeBron previously declined to comment on the apparent criticism, confessing at the time he had yet to hear the song, although he did vouch for Nike co-founder Phil Knight.

"We don't look upon nobody on our side (sic), we just try to put the best athletes that we can out on the floor every night," LeBron told "Phil Knight's greatest saying is, 'Always listen to the heart of the athlete, listen to the words of the athlete', and that's all it's about, nothing else."

Kanye has never shied away from airing out his bitter feelings towards Nike since they parted ways in 2013, and during a gig at New York's Madison Square Garden that November (13), the hip-hop star went on an epic rant, calling out Nike CEO Mark Parker for trying to stifle his creativity.

He later apologised for his comments and tried to make amends, stating, "I really appreciate everything they did for me. And I'm not knocking them on the way out or burning no bridges (sic). I apologise for my frustration earlier and I just think it's time. It's go time."