Kanye West has never really had the terms 'coy' and 'elusive' thrown at him, the rapper and entrepreneur never shy in coming forth with his views and updates on what he's up to at the minute and where he thinks he's going in life. Therefore it was perfectly unsurprising to see 'Ye' mouthing off on Twitter from London at 4am UK time about his latest project in a series of tweets that took in quotes from both George Bernard Shaw and Leonardo Di Vinci. Nothing like a bit of understatement.
West was online bigging up his new project, which for all his Tweeting still seems quite vague. Named Donda, after his mother, West kicked off by writing "Donda is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas," with a further goal to "help simplify and aesthetically improve everything we see hear, touch, taste and feel." Contributors to this project will be varied and numerous if the star gets his way, as another post said those involved will include the likes of architects, graphic designers, directors, musicians, producers, A&R guys, writers, publicists, social media experts, actors, scientists, teachers, bankers, laywers, video game designers, publishers, clothing designers, DJs, car designers, managers, app guys, tech guys and nutritionists - minds "waaaay doper" than his own.
After all that it still wasn't quite clear just what West had in mind, and another Tweet threw another idea at his fans, as he claimed he wanted to fix "broken systems" including the economy, the schools and the jails. So we're not sure exactly where Kanye's heading with this, but it's definitely . somewhere.