Hip-hop star Kanye West is following many of his rap contemporaries into the fashion industry by launching his own clothes label.

The SLOW JAMZ rapper will transfer his style sketches to fashion store shelves later this year (04) via his upcoming line MASCOTT.

West - who joins SEAN 'P DIDDY' COMBS, Nelly and Outkast rapper ANDRE 3000 in the clothes world - is also launching his own line of sports shoes, MASCOTT TRAINERS, which are currently in the design stage.

07/06/2004 17:13