Hip-hop mogul Russell Simmons has announced the creation of the All Def Roast, a new series under his All Def Digital (ADD) media platform, and he is partnering with Snoop and his cannabis lifestyle media platform Merry Jane to kick off the new project.

The Drop It Like It's Hot star will be the first "honouree" at the roast.

"Over the years, I have roasted several entertainers and friends and now it’s my turn to be in the hot seat," Snoop Dogg announced in a new statement. "I've got mad love for what Russell has done with All Def Digital and am looking forward to seeing what ADD and MERRY JANE have up their sleeves for my roast. And as they say, 'if you can’t take the heat, get out of the kitchen'."

The All Def Roast is slated to feature guests from comedy, music, sports and politics.

Snoop is familiar with the art of comedy roasts - he has previously participated in TV specials where Justin Bieber, Donald Trump and Flavor Flav have been targets.