Julia Roberts' actress niece EMMA is the face of a new campaign aimed at prompting American kids to drop everything and read. The Unfabulous TV star has signed up as the spokesperson for National Drop Everything + Read Day, which launches today (12Apr07) in the US. The bookish young actress says, "Kids today have so much technology that I think it is important to encourage them to read and spend quality time with their families." In promoting the reading initiative, Roberts boasts she reads at least one book a week.