Jude Law is to be the international face of British luxury menswear brand Alfred Dunhill. The Alfie actor impressed bosses of the fashion brand after representing the company in Asia since 2005. The handsome star will appear in the worldwide Spring/Summer 2008 advertising campaign, apart from commercials in North America. He says, "Dunhill is a genuine luxury brand with integrity. I am very excited to be furthering my collaboration with this highly respected British brand and building on what we have already begun."