British soul star Joss Stone is the face of a new online People For The Ethical Treatment of Animals (PETA) ad aimed at turning music fans into vegetarians. The singer's new ad launches today (13MAR07) - the same day as her new album, INTRODUCING JOSS STONE. In the ad, available at PETA's youth offshoot peta2's website, Stone poses with a chicken beside the tagline, "I'm a singer, a songwriter, a performer, and a human being accepting of all sizes, shapes, colours, and species. I am Joss Stone, and I am a vegetarian." The singer has been vegetarian since birth and was voted the World's Sexiest Vegetarian in a 2005 peta2 poll. She says, "I wanted to do the shoot because I feel there is no need to cause another living thing pain or harm. There are so many other things we can eat. "I have never eaten meat in my life, and I'm five feet 10 inches and not exactly wasting away. A wise man once said, 'Animals are my friends and I'm not in the habit of eating my friends.' That is exactly how I feel."