LATEST: Rocker Jon Bon Jovi's threats of legal action against energy drink Mijovi have been dealt a blow - his outburst has resulted in a massive sales boost of the beverage. The Bad Medicine singer is demanding the coffee-based product change its name and label, because he thinks it is too similar to his own name. The product is also marketed under the slogans 'itsmijovi' and 'itsmilife', but Marcos Carrington, the owner of the energy drink brand, maintains he was inspired to name the drink Mijovi after his girlfriend Jovita. But the publicity generated from the battle has worked to the beverage maker's advantage. A source tells the New York Post's gossip column Page Six, "One store had people coming and getting their pictures taken with the drink. And it's even spawned a cocktail named the 'Angry Rocker'."