Jessie J is reportedly set to become the face of Nike after turning down deals with other sportswear brands including LA Gear.
Jessie J has reportedly signed a deal with sportswear brand Nike.
The 'Wild' singer is rumoured to be the face of an upcoming campaign for the company, according to The Sun newspaper.
The 25-year-old star recently shot a gritty ad for Nike in a London boxing gym and also performed at the Nike-sponsored Run to the Beat half-marathon in Greenwich, London on Sunday (08.09.13).
Jessie's deal with the sports brand - which is known for its stylish trainers - should come as no surprise as the singer regularly works out wearing Nike's signature running shoe for women, the Flyknit.
She said: ''I've never been a follower. The only people I look at for style are Rihanna and Nicki Minaj.''
Jessie, who shaved all of her hair off for charity in March, also hopes to launch her own fashion line one day.
She said: ''I'd love to have a fashion range. I've been dressed by the amazing Vivienne Westwood and fashion is something I'm a huge fan of.''
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