Jessica Simpson has launched a new range of denim for larger ladies - so fans of all shapes and sizes can look like her.

The singer-turned-actress is rapidly turning into a business entrepreneur - with the help of her manager father JOE - with the $59 (GBP33) a pair jeans just the latest in a line of merchandise.

Joe says of the jeans, which are launched this week (begs8AUG05), and range in size from 12 to 24, "We have people 300 pounds or 90 pounds come up to Jessica and say, 'I'm just like you.'

"It's not about the outside. It's what's inside."