Jessica Simpson is set to launch a skin care range.

The reality TV star - who has previously lent her name to shoes, clothes, accessories and fragrances - is partnering new shopping site to sell the line that will see her team up with celebrity aesthetician Nerida Joy.

The anti-ageing range is set to use the same retail model as e-commerce sites and, which sells T-shirts that Mary-Kate and Ashley Olsen have created, while the former is represented by Kate Bosworth and her stylist Cher Coulter, who have sold pieces of jewellery to the public on the platform.

Jessica - who stars on reality TV show 'The Price of Beauty', which documents her travelling the world learning about The Fashion and beauty styles of everyday women - is planning to release a fine jewellery range with Firestar Diamonds.

She is the first celebrity to work with the organisation on its Diamonds Are a Girl's Best Friend collection, which is set to be released in October, and explained it is "really special" to be able to create her own pieces.

She said: "Jewellery is such personal expression of style and taste. This collection has allowed me to create pieces that truly reflect who I am, and that can become a keepsake for lifetime.

"I love that a piece of fine jewellery can be passed down from generation to generation. I cherish the pieces that were given to me, so it is really special to be able to design my own and the collection is beautifully crafted. The designs are airy and artistic and so easy to wear."