It may be hard to figure out why, but Hollywood loves to program the Super Bowl with low-budget fright flicks, and usually they perform quite well. Last year, for exaple, The Messengers took in $14.7 million on Super Bowl weekend. In 2006, When a Stranger Calls debuted with a strong $21.6 million, and in 2005 Boogeyman raked in $19 million. Lionsgate's The Eye, starring Jessica Alba, is expected to do equally well. Like the others, it was not screened for critics.