Hip-hop mogul Jermaine Dupri is set to launch a new record label - in collaboration with U.S. body spray TAG.
Artists signed to TAG Records will be promoted through the spray's marketing campaigns as part of the deal, reports CMUMusic.com.
Dupri says, "This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support - a first in the industry."
TAG Records is expected to announce its first signing next month (May08).