Jennifer Lopez will release her new perfume, JLove, in October.

The multi-talented actress, singer and fashion impresario has unveiled her 20th scent, which is due to hit Kohl's stores in the United States next month.

Speaking about the new fragrance, Jennifer said: ''When I did my first fragrance, Glow, I didn't really think much beyond making it the best, most beautiful fragrance ever created. We did beautiful things with that fragrance, and I fell in love with the business.''

The 44-year-old starlet's landmark 20th perfume centres on the theme of love and features hints of fruity floral scents such as white raspberry, pink grapefruit, tangerine and pineapple combined with water lily, vanilla sorbet, white wood and skin musk.

Explaining her vision behind the romantic scent, she told ''With number 20, it's a landmark. I asked myself, 'Who am I and what do I encompass?' My message has always been love, whether it's my music or my movies or whatever. It's such a big part of who I am. We decided to call it JLove for that very reason, because it encompasses everything about me in one simple little word.''

The perfume is expected to retail between $39 for a 1oz bottle and $49 for a 1.7oz bottle.

Jennifer also stars in the official campaign for the perfume, appearing in a glamorous Old Hollywood-esque pictorial shot by famed photographer Mario Testino.