Jennifer Aniston is reportedly launching her own perfume.

The 'Bounty Hunter' actress has been working on her signature scent for the past 20 months but is yet to find a name for it, although Aniston is said to be a favourite.

A source told America's OK! magazine: "She has yet to get 100 per cent behind any name but the one she favours is Aniston.

"It's all about capturing the idea of romance and freedom at any age, but it's hard to do that in just one word."

However, her choice of name didn't impress the advertising executives behind the perfume, while another moniker, Echo, was also rejected.

As soon as a name is decided, a glamorous advertising campaign will accompany the release of the fragrance.

The source added: "Jen wants to unleash some really glamorous commercials on TV."

Jennifer will become the latest in a long line of celebrities to have their own smell.

Jennifer Lopez, Victoria Beckham, Kate Moss and Sarah Jessica Parker all have a signature fragrance as do Britney Spears and Beyonce Knowles.