Hip-hop star Jay-Z is commemorating his 10th year in the music business by releasing a limited line of luxury watches.

The BIG PIMPIN' rapper has teamed up with watchmaker AUDEMARS PIQUET for the project, who was announced today (19APR05), with a series of 100 watches selling for between $23,500 (GBP12,350) and $69,500 (GBP36,500).

He says in a statement, "I chose to partner with Audemars Piquet based on the quality and integrity of the brand. It's a perfect marriage."

The watches were co-designed by the 35-year-old rap mogul - real name SHAWN CARTER - with a portion of the proceeds benefitting the S CARTER SCHOLARSHIP FUND.

19/04/2005 21:53