The Dallas Buyers Club star was hand picked by Gucci creative director Alessandro Michele to appear in an upcoming ad campaign, which will be shot in Venice, Italy. He will replace Captain America star Chris Evans.

As part of his involvement with the company, Leto will be taking over the fashion house's Snapchat social media page for the next three days to post videos of himself.

This is the second fragrance ad campaign for Leto - he also fronted Hugo Boss Red.