James Bay wants to ''tear up the rule book'' and make his new album very different to his 2015 debut.
James Bay wants to ''tear up the rule book''.
The 27-year-old singer doesn't want to be pigeonholed as the ''intimate acoustic guitar guy'' and hopes his latest single, 'Wild Love' will take steps in helping to paint a ''fuller picture'' of who he really is as an artist.
He told Rolling Stone magazine: ''I know some of this new sound was not apparent on my first album - there were hints, perhaps - but I think my new music helps to paint a fuller picture of who I am.
''As soon as I recognised I was being pinned down as 'the intimate acoustic guitar guy' I realised I knew I had to push myself musically. I want it as part of my arsenal, but I don't want that solely to define me.
''I'm not there yet, but hope that this new music can do for singer-songwriter, loosely, what Drake and Chance The Rapper are doing for their genre: tearing up the rule book.''
One of the 'Let It Go' singer's biggest influences on his upcoming new album is 'Green Light' hitmaker Lorde.
He told Billboard: ''Lorde's music is one [influence for the new record]. 'Liability' is just a great -- the whole 'I'm a liability' the turn of phrase in that song... her lyrics are fantastic. Her production is always interesting, because I don't think she needs to do much. But if she does more, and pack the sound out, it's really exciting still.
'''Green Light' - there's definitely, at times, more going on. 'Perfect Places', there's a fair amount of stuff going on for her, as an artist, but it feels correct.
''My point is that 'Liability' is like, a stunning, stripped-back thing. I just love that dynamic range. I'm always going for that sort of thing myself.''
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