Martial arts star Jackie Chan is urging fans to boycott products made from rhino horns to stop their senseless slaughter in a new public service announcement (Psa).

The Rush Hour actor has filmed a video for organisers at the African Wildlife Foundation and WildAid and expressed his opposition to the killing of rhinos for their horns.

In the footage, he says, "You are paying for guns, bullets, arrows, chainsaws, axes and machetes to hack off the face of the rhino, and you are paying for the life of a beautiful creature... Never buy products made from rhino horn. When the buying stops, the killing can too."

Chan has long voiced his support for animal rights - in October (13), he used his star power to help raise the profile of a documentary about ivory hunting.