Rapper Ja Rule has poured scorn on suggestions his feud with musical rival 50 CENT is a cynical attempt to sell more records.

The THUG LOVIN' star has been embroiled in a furious row with the IN DA CLUB hip-hopper and his mentor Eminem, which has been played out in interviews and on record.

But the rapper - real name JEFFERY ATKINS - insists the hatred between them is no publicity stunt.

He says, "We just don't like each other. You have a lot of artists (who think) a good beef will help their record sales. I think that's fickle."

30/07/2003 02:28