The Grammy Award winner, real name Jeffrey Atkins, has helped craft a new collection of sneakers, dress shoes and motorcycle boots with Madden's creative team.

He says, "I love all the styles, but my favourites... are the high-top nubuck sneaker, the brush-off chelsea boot. The Maven motorcycle-style boot is something different from anything out there."

Madden admits it was a thrill to work with the 39-year-old I'm Real hitmaker, adding, "He's an awesome guy. We click."

The new collection will be available at select Steve Madden stores from September (15).