Heavy Rockers Iron Maiden Are Planning To Expand On Their Success As Beer Brewers On The Back Of Their Trooper Tipple.
Sources tell The International Business Times singer Bruce Dickinson recently completed tastings for a new limited-edition stout, and there are plans to launch it in pubs later this year (16).
The untitled new brew will hit taps alongside the band's award-winning Trooper beer, which hit a milestone of 10 million pints sold last year (15).
DICkinson admits the idea for a Maiden beer came about as the band was being courted for a red wine.
"We said, 'Why would we want to do that?'" he recalled, "but it gave us the idea of doing beer instead."
Band branding spokesman Dave Shack admits the beer idea was never a gimmick, but something the group took very seriously: "This isn't about making millions of pounds from beer," he says. "This is about making a quality product that corroborates the band's position as a great British export and a very proud British institution."