Ireland Baldwin is the new face of Rampage.

The stunning blonde - who is the daughter of Hollywood actor Alec Baldwin and former-model Kim Basinger - has stepped out from under her parents shadow to front the popular clothing brand in her first ever solo campaign.

Following in the footsteps of Petra Nemcova, Bar Refaeli, Gisele Bundchen and Irina Shayk, the 18-year-old model stars in the label's new fall shoot, in which she poses behind window blinds and eats strawberries - a tribute to her mother Kim's role in the 1986 movie '9 1/2 Weeks', reports WWD.

The images feature the US-born-beauty wearing the brand's latest collection, including a leather-trimmed, fitted blue dress and a sleek, black pencil skirt paired with a hot pink jumper.

The campaign was shot by Nino Munoz in New York, and will appear in magazines including Cosmopolitan, Marie Claire and People Stylewatch from September 2014.

Although this campaign marks her first solo project, since being signed to IMG Models in 2013, Ireland has also appeared in the New York Post, W Magazine and Vanity Fair.