Singer/songwriter Ingrid Michaelson gathered members of the the Deaf West theater company to appear in her new video for Hell No.
The Girls Chase Boys hitmaker filmed the entire promo on social media site Snapchat earlier this year (16), but she was inspired to re-shoot it after watching the theater company's Spring Awakening cast perform at the Tony Awards last month (Jun16). In the video, the actors translate the lyrics of the song into American sign language (ASL).
"I was so moved by Deaf West's performance on the Tonys this year that I reached out to Deaf West artistic director DJ Kurs and Tony-nominated director Michael Arden with an idea to incorporate their incredible work with ASL into a music video," she tells People.com. "Fortunately, they agreed and thought this would be a great way for people who are often unable to enjoy music videos to get to experience something we all take for granted."
Kurs jumped at the chance to work with Ingrid, insisting he was honoured she wanted to collaborate.
"Our mission is to bridge the divide between the hearing and deaf worlds, and our collaboration is a significant step towards this goal," he says. "Our company is always exploring the synergy between ASL and music, and we're thrilled that our work is being seen by a new audience."
"It was a total collaboration... the incredible actors performed with me, interpreting the song into ASL, while I sang - and tried my best to sign," she adds.
Hell No will be the first single off the singer's LP It Doesn't Have to Make Sense, which will be released in August (16).