Ads by some major retailers set to run over the "Black Friday" (November 28) weekend have begun leaking online, and they show aggressive pricing on Blu-ray disc players, Blu-ray discs, and standard-definition DVDs. Video Business reports on its website that Midwest retailer Meijer, which operates 163 stores in five states, will be selling a Sylvania brand Blu-ray player built by Funai for $149.99, $100 below its current price. Wal-Mart is reportedly planning to sell a similar Magnavox player, also built by Funai for $128. Despite Circuit City's bankruptcy filing, the retailer also plans to cut prices on players and software, with some Blu-ray classic titles being priced as low as $8.99 on Friday and Saturday and recent DVD movies, including You Don't Mess With the Zohan, The Incredible Hulk and The Happening going for $9.99. Both Meijer and Wal-Mart are also expected to Slash prices on dozens of standard DVDs to $1.99.