Purdey's and Idris Elba launch 'Thrive On'

Idris Elba - Purdey's and Idris Elba are launching an exciting collaboration called 'Thrive On' - a major new campaign for 2016. The campaign represents the largest investment in the brand's history by leading soft drinks manufacturer, Britvic. The multivitamin energy drink enjoys a strong following amongst those with busy lives looking fora gentle boost. The campaign will explore, celebrate and inspire people who have the courage to follow their own path, who value a life built on experience and discovery, and who continue to strive to better themselves. British icon Idris Elba, the ultimate modern Renaissance man, was identified early on as the ideal partner for 'Thrive On'. His success across television, stage and the big screen, as well as being an acclaimed musician, a sought-after DJ, a fashion icon, a successful entrepreneur and a passionate charity campaigner, demonstrate his constant commitment to growing and thriving, and make him the perfect man to inspire others to achieve more in their own lives. Idris Elba OBE commented: "I feel passionate about this partnership with Purdey's because I've always been a strong believer that you're in charge of your own destiny. Life is full of possibilities that are ours for the taking, and I'm looking forward to inspiring people to start thinking and acting in new ways, to really thrive, because no matter how far you get, there's always more you can do." Kevin McNair, GB Marketing Director, added: "We are very excited to be working with Idris Elba and launching Purdey's new campaign 'Thrive On'. As Idris embodies thriving, we considered him the ideal fit for the brand and to spearhead the new campaign which aims to inspire people to get more out of life. "Purdey's is a brand with huge growth potential as people seek more interesting, natural products that provide a lift. We are confident this campaign and partnership will excite and engage consumers, increasing brand awareness and ma - United Kingdom - Friday 15th January 2016 (1 Picture)


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Idris Elba
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