Los Angeles native Ice Cube and New York legend REVEREND RUN turned the East Coast/West Coast rivalry into a family affair when they went head-to-head in a friendly rap battle for the 2010 BET Hip Hop Awards. Cube was backed by his rapper sons Doughboy and OMG, while Run was supported by his boys Diggy and Jojo Simmons. The ceremony, which took place earlier this month (02Oct10), aired on U.S. TV on Tuesday (12Oct10).