Playboy boss Hugh Hefner has made girlfriend Holly Madison's dreams come true by making his feelings for her public.
Madison is one of three blonde bombshells the publisher is currently romancing - but he insists she's his favourite.
In a new interview in American magazine Details, the 81-year-old says, "I love Holly the most. Five or six years ago, she was simply one of seven girlfriends, but... I fell deeply in love with her.
"She's the relationship that will last the rest of my life."
The announcement is sure to thrill the pretty Oregonian, 27, who revealed Hefner was the love of her life earlier this year (07).
She told a reporter at the Monte Carlo Television Festival in June (07), "I want to have kids with Hef in the next year or so and when that happens I just want it to be me and him."