An unnamed businessman reportedly paid $30,000 to sit next to Holly Madison during a Super Bowl party over the weekend.

The mystery oil tycoon was so keen to be near the blonde beauty and her former Playboy Mansion housemate Bridget Marquardt at the Leather & Laces party in Dallas, Texas, on Saturday night (05.02.11) he splashed out the huge sum for a table next to them.

Although he was sat to the side of Holly - who was there without her All Time Low guitarist boyfriend Jack Barakat - all night, it is not known whether the pair spoke to each other.

As well as partying on Saturday, Holly and Bridget attended a different Leather & Laces party on Friday night (04.02.11), which was hosted by actor Kevin Dillon and singer Nicole Scherzinger.

However, Holly was unable to stay to watch the Super Bowl as she was flying to Las Vegas on Sunday (06.02.11), just as the NFL showpiece game between the Green Bay Packers and the Pittsburgh Steelers at the Cowboys Stadium in Arlington, Texas, was kicking off.

Among the stars who did watch the match were Jennifer Aniston, Adam Sandler, Justin Timberlake and Hilary Swank.