Disney franchise High School Musical has inspired a U.S retail giant to launch its own musical..
Department store Sears is teaming up with MTV to launch a new movie musical from the executive producers of High School Musical - entitled The American Mall.
The movie is about a group of young adults who work in a mall over the summer. Scenes were shot in a Sears store and characters wear Sears clothing.
The company's musical was launched on the web earlier this month (Jul08) and will be broadcast on MTV on 11 August (08).