Supermodel Helena Christensen has become the new spokesmodel for British lingerie company Ultimo. The Danish catwalk queen beat out DESPERATE HOUSEWIVES EVA LONGORIA and Nicollette Sheridan, who were tipped to succeed Rachel Hunter as Ultimo's face and body. Previous Ultimo models also include Rod Stewart's fiancee Penny Lancaster. Christensen, 37, says, "I am delighted to be the new face and body of Ultimo and I am really looking forward to the campaign. "Ultimo lingerie is great and I am not surprised it is the leading lingerie brand in the UK."