Helena Bonham Carter was hired for a Marc Jacobs campaign after she impressed the designer by wearing mismatched shoes on the red carpet.
The Alice in Wonderland star was mauled by fashion critics after she dared to step out at the 2011 Golden Globes wearing one red and one green high heel with a Vivienne Westwood gown.
But Jacobs was a fan of her kooky look and immediately booked her to appear in his Fall/Winter (11) advertising campaign, which was shot by iconic fashion photographer Juergen Teller.
She tells Interview magazine, "I thought, 'F**k it.' I looked at the dress and I thought, 'It's not gonna be well received, so let's just distract...' (The Jacobs campaign) was a result of those two shoes. Marc said, 'Let her wear different shoes.'
"Juergen Teller is a great photographer. He's brilliant... You know what was great with Juergen? He's so fast. We just put some music on and just dance (sic). I've been photographed now (so) long that I sort of feel like I've done all of the expressions... I don't want to become hyper-aware of what looks good because it can be creative if you've got a great photographer. It's a relationship. It's very sexy. It's like having a dance with somebody."