Heidi Klum doesn't want her debut fragrance to smell "cheap".

The German-born supermodel has teamed with Coty to create Shine, which is set to launch in September, and she admits she always had a clear idea on what she wanted to evoke with the perfume.

She explained: "There are different moods that as a fragrance creator you can travel to.

"For my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling - because I think there are so many perfumes out there that smell cheap and too sweet."

Heidi appears in the commercials for Shine - which will retail at $17 for 15ml , $28 for 30ml and $35 for a 50ml bottle - and was happy to show her imperfections in the advertisements.

Speaking about the print adverts, which show the supermodel in the wind on a beach, she told WWD: "That was a bit of a battle. Most people want a big smile. But I don't feel like it always has to be a big toothpaste smile - this one comes more from within.

"You can sell a dream, and you can sell a lifestyle that a woman aspires to have, but you can't completely trick her. If people retouch me too much, I get upset - yes, you can help me out a little here and there, but don't go overboard. I have one tooth that's longer than another, and if you look at the Shine ad my snaggletooth is coming out a little bit - but I like that."