Starz, the movie channel owned by John Malone's Liberty Entertainment, is following the lead of HBO and Showtime and including original content among its feature films, including half-hour sitcoms and hourlong dramas, the New York Times reported today (Thursday). The newspaper quoted Starz president Bill Myers as saying that the network is seeking a new identity. "We're the new guys on the block, even though we're 15 years old," he said. He noted that many cable channels have come to realize that they need to present "something that is exclusive." Original programming, he added, "gives you recognition and brings customers back to you." Starz is due to present its newest program, a sitcom called Party Down , beginning Friday.