The stars were out in force to watch Christopher Bailey's romantic Spring/Summer 2014 collection go down the runway at London Fashion Week.
The One Direction hunk - clad in one of the brand's own leopard print shirts - perched in between It-girls Sienna Miller and Suki Waterhouse on the front row as his rumoured girlfriend Cara modelled the latest looks from the British brand's Spring/Summer 2014 collection at the London Fashion Week event held in London's Kensington Gardens.
Harry is a fan of Prorsum, recently donning their must-have heart print shirt for the premiere of his band's new movie 'One Direction: This Is Us' in August.
Christopher Bailey's latest macaroon-hued collection boasted a romantic feel thanks to a heavy dose of luxurious lace - made from original Victoran machines in a factory in the North of England - and soft cashmere.
The line was tempered with splashes of bolder colour and graphic prints, polka dots and stripes.
Burberry's iconic beige trench coat was absent from the runway, but was instead reworked in a more feminine way.
According to the MailOnline, Bailey said: ''I wanted this idea of everything being much more soft, much more gentle.
''I liked the idea of taking the traditional trench coat, the iconic Burberry trench coat but then reimagining it with these soft, fluid fabrics. So we used a lot of double-faced cashmeres, we used a lot of silks, so that everything had a very natural flow.''
The soft pastel tones were inspired Bailey's interest in the English rose - reflected in the petals that fluttered onto the catwalk during the grand finale.
The designer said: ''I wanted the colours to be soft and gentle, like sugared flowers. We've been talking about this English rose and the breadth and depth of the colours.
''We tried to distill that, so there's a powderiness to the colours as well as them just being pastel.''
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