Following a week in which several media conglomerates reported dismal quarterly earnings, the box office performed as if Happy Days were here again. The Warner Bros./New Line romantic comedy He's Just Not That Into You led with $27.5 million, 80 percent of that amount from female ticket buyers. "Women continue to drive box office in a big way," Media by Numbers President Paul Dergarabedian told today's (Monday) Los Angeles Times . "And we still continue to, mistakenly, underestimate the power of the female audience." The 3-D animated film Coraline , from Focus Features, also performed well above expectations, taking in $16.3 million to place third. Although 3-D theaters accounted for just 44 percent of theaters showing it, they represented more than 70 percent of the total take. The sci-fi flick Push opened with $10.2 million, about what was expected, and placed sixth. But a clear disappointment was the poor performance of the latest Pink Panther movie with Steve Martin. It opened in fourth place with $12 million, at the low end of expectations and could well put the MGM franchise back into mothballs again. Among holdover movies, Taken , last weekend's winner, dropped just 18 percent in its second week to slide to second place with $20.3 million, while Paul Blart Mall Cop added another $11 million to its gross, which now stands at $97 million. It should easily cross the $100-million mark by next weekend.
The top ten films for the weekend, according to studio estimates compiled by Media by Numbers 1. He's Just Not That Into You , $27.5 million; 2. Taken , $20.3 million; 3. Coraline , $16.3 million; 4. The Pink Panther 2 , $12 million; 5. Paul Blart Mall Cop, $11 million; 6. Push, $10.2 million; 7. Slumdog Millionaire, $7.4 million; 8. Gran Torino, $7.2 million; 9. The Uninvited, $6.4 million; 10. Hotel for Dogs, $5.8 million.